The annual “Paint It Purple” campaign raises awareness about Violence Against Women (VAW) by getting a global audience to “paint” the internet purple during the campaign using social media. The campaign also raises funds for The Pixel Project and participating VAW nonprofits worldwide through cupcake bake sales and “Paint It Purple” parties.

“Paint It Purple” was initially created by The Pixel Project to honour Domestic Violence Awareness Month. However, starting from 2011, as part of The Pixel Project’s commitment to stopping all forms of VAW, the campaign will run from 1 October to 24 November which is the eve of the International Day of Elimination of Violence Against Women and the 16 Days of Activism Against Gender-based Violence campaign.

Interested? Learn more and/or get involved.

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