FAQs – Fundraising with Cupcakes

I own a bakery/cupcakery and we would love to sell cupcakes to raise funds for The Pixel Project and my choice of local anti-VAW organisation. Is this possible?

Yes, you can. Just download the fundraiser’s registration pack, submit the completed registration materials and we will send you the Fundraiser’s Toolkit to get you started!

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I would like to just sell cupcakes to raise funds for The Pixel Project and my choice of local anti-VAW organisation. Is this possible?

Yes, you can. In this case, you will have 2 options:

Option 1: Team up with your local independent bakery/cupcakery to put on a ‘Paint It Purple” cupcake bake sale during the campaign.

Option 2: Bake the cupcakes at home and sell them at your local fair, market or fete.

Once you have decided what to do, download the fundraiser’s registration pack, submit the completed registration materials and we will send you the Fundraiser’s Toolkit to get you started!

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How should each “Paint It Purple” cupcake be priced?

This depends on where you are and what the normal prices are in your area. The local bakery or cupcakery whom you will be working with will know best.

For bakeries/cupcakeries: It is up to you to price your cupcake so long as you are able to cover your costs and donate at least one local currency dollar (or whatever is reasonable in your country/city) per cupcake.

For grassroots groups who decide to go with homebaked cupcakes: It is up to you to price your cupcake so long as you are able to cover your costs and donate at least one local currency dollar (or whatever is reasonable in your country/city) per cupcake.

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What is the minimum donation per “Paint It Purple” cupcake?

You have two different options when deciding on a price:

Option 1: At least one local currency dollar (or whatever percentage of the proceeds is reasonable in your country/city) per cupcake is donated to the cause.

Option 2: The entire price of the cupcake is donated to the cause.

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How are the proceeds divided?

The Pixel Project will get a small percentage of the proceeds of the sales of the cupcakes with the rest going to the VAW nonprofit, or the VAW nonprofit chosen by the bakery/cupcakery or individual that organised the fundraising activity. There are 3 categories for you to choose from:

Category 1: Fundraising to donate to both The Pixel Project and the VAW nonprofit of your choice

  • 70% of proceeds – VAW organisation or organisers’ choice of VAW organisation as beneficiary.
  • 30% of proceeds – The Pixel Project

Category 2: “Paint It Purple” Party/Bake Sale jointly organised by The Pixel Project and a participating VAW organisation/Pixel Project partner

  • 60% of proceeds – The Pixel Project partner/Participating VAW organisation/group
  • 40% of proceeds – The Pixel Project

Category 3: Fundraising to donate to The Pixel Project

  • 100% of proceeds – The Pixel Project
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If I choose Category 1 or Category 2, what type of nonprofit would eligible to be a beneficiary from my fundraising?

You can choose any registered and recognised VAW organisation of your choice. These include battered women’s shelters, rape crisis centres, and awareness-raising/advocacy organisations for any type of VAW.

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What do “Paint It Purple” cupcakes look like?

“Paint It Purple” cupcakes all have The Pixel Project’s purple and white ribbon on top as part of the cupcake’s decoration. This purple and white ribbon signifies men and women working together to end violence against women.

All decorative icing, marzipan etc should also follow the purple and white colour scheme. Otherwise, the sky is the limit with how you want to decorate it.

If you’re still unsure, we even provide special stencils that you can print out, cut out and use!

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Do “Paint It Purple” cupcakes have to have a certain flavour?

You can pick whatever flavours you want so long as the cupcake is decorated as a “Paint It Purple” cupcake!

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Cupcakes are not popularly eaten or sold in my community/country. Can I make something else more popular (also coloured purple) to sell to raise funds?

Yes you can. Please fill in your registration form accordingly.

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