What is “Paint It Purple”?

“Paint It Purple” is an annual global campaign that was initially created in 2010 by The Pixel Project to raise the profile of the USA’s National Domestic Violence Awareness Month worldwide.

However, starting from 2011, as part of The Pixel Project’s commitment to stopping all forms of Violence Against Women (VAW), we have extended the campaign to 24 November which is the eve of the International Day of Elimination of Violence Against Women and the 16 Days of Activism Against Gender-based Violence campaign.

In doing so, we not only cover Domestic Violence Awareness Month, but also:

  • Open up a welcoming space for VAW nonprofits who are not Domestic Violence specialists to participate in the campaign.
  • Create early pre-event momentum for the International Day of Elimination of Violence Against Women and the 16 Days campaign.


“Paint It Purple” benefits the cause to end VAW in 2 ways:

  • Raise worldwide awareness about all forms of Violence Against Women (VAW) around the world by getting a global audience to “paint” the internet purple during the campaign using social media including Facebook, Twitter, YouTube and blogs.
  • Raise funds for The Pixel Project, our partners and participating VAW organisations around the world through special cupcake sales and “Paint It Purple” parties.


“Paint It Purple” is open to all VAW nonprofits, grassroots groups, bakeries/cupcakeries and individuals supporting the cause to end violence against women.

The Pixel Project provides the campaign framework and support including specially designed virtual goodies, comprehensive Organiser’s Toolkits and online publicity. We have designed “Paint It Purple” as a fun, flexible and family-friendly campaign with something to suit most anybody.

So what are you waiting for? Whether it’s throwing a “Paint It Purple” party, doing a “Paint It Purple” bake sale, helping us “paint” the internet purple, sharing your favourite cupcake recipe or recording a YouTube PSA in your best purple outfit, get started!

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