What is the “Paint It Purple” campaign?
The “Paint It Purple” campaign is created and organised by The Pixel Project to:
- Raise awareness about all types of Violence Against Women (VAW) worldwide.
- Raise much-needed funds for various prevention and awareness-raising initiatives by The Pixel Project, our partners and participating VAW organisations worldwide.
Why do you call it the “Paint It Purple”campaign?
Purple is the colour of the cause to end violence against women (including domestic violence) worldwide.
Our campaign’s aim is to get a worldwide audience to “paint” the internet purple to raise awareness about VAW.
Why is the “Paint It Purple”campaign held in October and November?
The campaign stretches from the month of October until 24 November because it covers some dates which are significant for the VAW movement:
- October is Domestic Violence Awareness Month
- 24 November is the eve of two significant events: the International Day of Elimination of Violence Against Women and the 16 Days Against Gender-based Violence.
The campaign initially only covered October to highlight Domestic Violence Awareness Month. However, based on participant feedback and our commitment to combating all forms of VAW, we have extended it to November to include nonprofits who work on other forms of VAW.
How do you aim to “paint” the internet purple?
Everyone who is online and has a social media account, website or blog will be invited to “paint” their online selves purple by:
- Donating their social media profile avatars to our cause by uploading the special banners and buttons we have designed just for this campaign.
- Using the special background skins we have designed for their Twitter accounts and blogs.
- Posting our campaign badge on their websites and blogs
All these buttons, badges, banners and skins will be available for downloading free-of-charge from 8 October 2011 onwards.
In 2010, we had 1490 people take part. This year, we aim to get 5000 people to “paint” the internet purple with us!
How else can I participate in the “Paint It Purple” campaign?
Aside from painting the internet purple, there are 5 options for participating in “Paint It Purple”:
Option 1: The Paint It Purple recipe gallery. Contribute your favourite cupcake recipe (with pictures!) to be collected and showcased on our Paint It Purple gallery.
Option 2; It’s Party Time! We will also have a global network of “Paint It Purple” parties kicking off on 2 October 2010 where all party guests wear purple record their YouTube PSAs for The Pixel Project’s “Wall of Support and, of course, chow down on yummy cupcakes!
Option 3: Fundraising with Cupcakes. If you own a bakery or belong to a grassroots community that bakes or run a VAW nonprofit looking to raise funds via a “Paint It Purple” party, this one’s for you!
Option 4: The “Paint It Purple” Blog Carnival. Get your voice heard about stopping violence against women by contributing a blog post to our Blog Carnival which will be published on the final day of the campaign!
Option 5: Record a YouTube PSA. Join a growing chorus of people stepping to say NO to VAW by putting on your best purple outfit and recording your personal YouTube public service announcement (PSA) in support of The Pixel Project and the end to VAW for our Wall of Support.
Who is eligible to participate in the “Paint It Purple” campaign?
Anybody can participate in “Paint It Purple”. We have designed it to be easy to get on board and fun to take part in for anybody because we believe in getting people to work together to end VAW.
What do “Paint It Purple” cupcakes look like?
“Paint It Purple” cupcakes all have The Pixel Project’s purple and white ribbon on top as part of the cupcake’s decoration. This purple and white ribbon signifies men and women working together to end violence against women.
All decorative icing, marzipan etc should also follow the purple and white colour scheme. Otherwise, the sky is the limit with how you want to decorate it.
If you’re still unsure, we even provide special stencils that you can print out, cut out and use!
Do “Paint It Purple” cupcakes have to have a certain flavour?
You can pick whatever flavours you want so long as the cupcake is decorated as a “Paint It Purple” cupcake!
Cupcakes are not popularly eaten or sold in my community/country. Can I make something else more popular (also coloured purple) to sell to raise funds?
Yes you can. Please fill in your registration form accordingly.
I own a bakery/cupcakery and we would love to sell cupcakes to raise funds for The Pixel Project and my choice of local anti-VAW organisation. Is this possible?
Yes, you can. Just download the fundraiser’s registration pack, submit the completed registration materials and we will send you the Fundraiser’s Toolkit to get you started!
I don’t have the resources to put together a “Paint It Purple” party but I do want to just sell cupcakes to raise funds for The Pixel Project and my choice of local anti-VAW organisation. Is this possible?
Yes, you can. In this case, you will have 2 options:
Option 1: Team up with your local independent bakery/cupcakery to put on a ‘Paint It Purple” cupcake bake sale during the campaign.
Option 2: Bake the cupcakes at home and sell them at your local fair, market or fete.
Once you have decided what to do, download the fundraiser’s registration pack, submit the completed registration materials and we will send you the Fundraiser’s Toolkit to get you started!
How should each “Paint It Purple” cupcake be priced?
This depends on where you are and what the normal prices are in your area. The local bakery or cupcakery whom you will be working with will know best.
For bakeries/cupcakeries: It is up to you to price your cupcake so long as you are able to cover your costs and donate at least one local currency dollar (or whatever is reasonable in your country/city) per cupcake.
For grassroots groups who decide to go with homebaked cupcakes: It is up to you to price your cupcake so long as you are able to cover your costs and donate at least one local currency dollar (or whatever is reasonable in your country/city) per cupcake.
What is the minimum donation per “Paint It Purple” cupcake?
You have two different options when deciding on a price:
Option 1: At least one local currency dollar (or whatever percentage of the proceeds is reasonable in your country/city) per cupcake is donated to the cause.
Option 2: The entire price of the cupcake is donated to the cause.
How are the proceeds divided?
The Pixel Project will get a small percentage of the proceeds of the sales of the cupcakes with the rest going to the VAW non profit chosen by the bakery/cupcakery or individual that organises the fundraising activity. There are 3 categories you can choose from:
Category 1: “Paint It Purple” Party/Bake Sale primarily organised by a Pixel Project partner/VAW organisation/grassroots group
- 70% of proceeds – VAW organisation or organisers’ choice of VAW organisation as beneficiary.
- 30% of proceeds – The Pixel Project
Category 2: “Paint It Purple” Party/Bake Sale jointly organised by The Pixel Project and a participating VAW organisation/Pixel Project partner
- 60% of proceeds – The Pixel Project partner/Participating VAW organisation/group
- 40% of proceeds – The Pixel Project
Category 3: “Paint It Purple” Party/Bake Sale organised directly by The Pixel Project or by Pixel Project supporters/volunteers with no partnership with any local VAW organisation.
- 100% of proceeds – The Pixel Project