The Pixel Project “Paint it Purple” 2011 Campaign: Painting the Internet Purple and Selling Cupcakes for the cause to stop violence against women worldwide

The Pixel Project, the award-nominated global volunteer-led online nonprofit working to end Violence Against Women (VAW) worldwide, is proud to launch their second annual global “Paint It Purple” campaign in support of their mission to inspire men and women to work together to prevent, stop and end VAW. The campaign begins in Domestic Violence Awareness Month on 8 October and runs until 24 November 2011 which is the eve of International Day of Elimination of VAW and the 16 Days of Activism Against Gender-based Violence campaign.

Regina Yau, Founder and President of The Pixel Project, said: “We originally created ‘Paint It Purple’ to honour Domestic Violence Awareness Month. However, as part of our commitment to stopping all forms of VAW, the campaign has now been extended to November to make it relevant for not just Domestic Violence charities, but also nonprofits and activists who focus on other types of VAW.”

This year’s ‘Paint It Purple’ will be accompanied by the brand new “Paint It Purple” campaign website – a one-stop site for all interested parties to get information about and register for the campaign. A key feature of the website is an online cupcake recipe gallery where campaign participants and supporters can share their favourite cupcake recipes complete with pictures.

The cupcake online recipe gallery is the latest addition to the campaign’s efforts to raise awareness about VAW by getting the global online community to “paint” the internet purple through social media. Participants do so using ‘Paint It Purple’ twibbons, buttons, banners, avatars, blog posts and YouTube videos where they step up to say “NO” to VAW while wearing purple.

The campaign also raises funds for The Pixel Project and participating VAW nonprofits worldwide via “Paint It Purple” parties and bake sales held by The Pixel Project, VAW nonprofits, and grassroots groups. The bake sales and parties feature cupcakes with The Pixel Project’s signature purple-and-white ribbon signifying men and women working together to end VAW.

This year, The Pixel Project’s share of the funds raised will go towards supporting their flagship fundraiser, the Celebrity Male Role Model Pixel Reveal campaign which aims to raise US$1 million (minus expenses) for the USA’s National Coalition Against Domestic Violence and Malaysia’s Women’s Aid Organisation.

In addition, starting from this year, bakeries and cupcakeries are invited to independently sign up to hold ‘Paint It Purple’ bake sales. Like participating grassroots groups, they will be raising funds to be shared between The Pixel Project and the local VAW nonprofit beneficiary of their choice.

Ms Yau said: “By making “Paint It Purple” a fun, creative and inclusive campaign that anyone can become involved with, we hope to further galvanise widespread support for action to end gender-based violence which continues to affect millions of women and girls worldwide.“


About The Pixel Project

The Pixel Project is a volunteer-led nonprofit organisation whose mission is to taking fund-and-awareness raising for the cause to end violence against women into the 21st Century by delivering innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is to turbo-charge global awareness about VAW using social media while raising US$1 million for Malaysia’s Women’s Aid Organisation and the U.S.A.’s National Coalition Against Domestic Violence by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

For further information, please contact the Bright One account team for The Pixel Project:

  • Ben Matthews –
  • Steph Wollenberg –
  • Group Email –

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