Category Archives: Campaign Announcement

“Paint it Purple” 2013: Honouring Domestic Violence Awareness Month with Music, Pets and Baking Fundraisers

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1 OCTOBER 2013 (WORLDWIDE): The Pixel Project is proud to launch their fourth annual “Paint It Purple” campaign. The campaign kicks off on Domestic Violence Awareness Month on 1 October and runs until 24 November 2013 which is the eve of the International Day of Elimination of Violence Against Women (VAW) and the 16 Days of Activism Against Gender Violence campaign. ‘Paint It Purple’ began as an annual online campaign to raise awareness about VAW by getting the global online community to “paint” the internet purple using social media. It has now evolved to encompass a variety of purple themed activities for people to say NO to VAW.

1_compressedThe latest addition to the campaign is the first ever “Paint It Purple” online charity concert by AHMIR, The Pixel Project’s YouTube Music Ambassador and YouTube’s #1 R&B group. Regina Yau, Founder and President of The Pixel Project said: “We decided to hold the concert as our contribution to our partner, the Positive Music Association’s annual World Singing Days as well as part of ‘Paint It Purple’ as both take place in October. AHMIR, will not only perform the concert but will also be generously donating 50% of the concert proceeds to help keep our campaigns and programmes running.” This special live online concert will take place at 8pm EST, Tuesday 15th October 2013 on StageIt.com where fans can also chat with AHMIR live and there will also be a prize giveaway of Monster DNA headphones. The concert link is: http://is.gd/PaintItPurpleConcert.

The campaign also continues to raise funds for The Pixel Project and participating anti-VAW charities via annual “Paint It Purple” baking fundraisers. “Paint It Purple” 2013 baking fundraisers will be held in 3 cities in 3 countries. This year’s beneficiaries include: All Women’s Action Society (Kuala Lumpur, Malaysia), the Women’s Centre of East Texas (Longview, TX, USA) and Coventry Rape and Sexual Abuse Centre (CRASAC) (Coventry, UK). Bakes sales will be held in conjunction with local independent bakeries: the Women’s Centre of East Texas will be supported by La Cabane De Dessert; In the UK, The Pixel Project will be collaborating with Two Cousins Bakery for a second year in a row to raise funds for both CRASAC and The Pixel Project. Both bake sales will feature cupcakes with The Pixel Project’s signature purple-and-white ribbon signifying men and women working together to end VAW.

Charity Baking Workshop 066New to the list of ‘Paint It Purple’ baking fundraisers is the ‘Paint It Purple’ Charity Baking Workshop held in partnership with the Academy of Pastry Arts Malaysia and the All Women’s Action Society (AWAM) in Kuala Lumpur. Participants not only learn to make three types of dessert tarts at this workshop but also meet 10 women and girls from YWCA Kuala Lumpur’s women’s shelter who are kindly sponsored by Microsoft Malaysia to attend the same workshop. Proceeds from the workshop fees will be shared between The Pixel Project and AWAM.

Home bakers, food writers, food bloggers, bakery/patisserie owners and pastry chefs are also invited to contribute their cupcake recipes to the ongoing Paint It Purple Cupcake Recipe Collection Project which aims to collect 100 or more signature cupcake recipes into a charity cupcake cookbook. This year, award-winning Flour Bakery founder Joanne Chang, vegan cookbook author and wellness coach Tess Challis and food blogger Traci Wennerholm have each generously submitted their signature cupcake recipes to the project.

Copyrighted by Michelle Wong PhotoArtistryAlso returning this year is the second “People and Pets say NO” project which gets people to submit a photo of themselves wearing a purple outfit and posing with their pet and a sign with their names, country and the declaration “We say NO!” in recognition that a woman can be tethered to her abusive situation because she is unable to escape with her pets who usually also suffer violence from the abuser. A starter gallery of 30 statement pictures will be launched on Facebook and on The Pixel Project’s Portraits For Pixels campaign website. More will be collected and added to the gallery over the campaign period to show abused women and their pets that they are not alone and that help and support is out there.

Ms Yau said: “By making “Paint It Purple” a fun, creative and inclusive campaign that anyone can become involved with, we hope to further galvanise widespread support for action to end gender-based violence which continues to affect millions of women and girls worldwide.“

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For further information about the “Paint It Purple” campaign:

About The Pixel Project (www.thepixelproject.net)

Pixel Project ThumbnailThe Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women through innovative, powerful viral campaigns using the power of the internet, social media, new technologies and popular culture/the arts.

Paint It Purple 2012: Painting it Purple for Domestic Violence Awareness Month with People, Pets and Pretty Cupcakes

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1 October 2012: The Pixel Project, the award-nominated global volunteer-led online nonprofit working to end Violence Against Women (VAW) worldwide, is proud to launch their third annual global “Paint It Purple” campaign in support of their mission to inspire men and women to work together to prevent, stop and end VAW. The campaign begins in Domestic Violence Awareness Month on 1 October and runs until 24 November 2011 which is the eve of International Day of Elimination of VAW and the 16 Days of Activism Against Gender Violence campaign.

This year’s Paint It Purple online awareness-raising highlight action is the “People and Pets say NO” initiative gets people to submit a photo of themselves wearing a purple outfit and posing with their pet and a sign with their name, their pet’s name, their country  and the declaration “We say NO!” Regina Yau, Founder and President of The Pixel Project, said: “One factor that can keep a woman tethered to her abusive situation is her reluctance to escape without her pets because they usually also suffer violence from the abuser.” Through this initiative, The Pixel Project will build an online gallery of these statement photos over the campaign period to show these women and their pets that they are not alone and that help and support is out there.

The “People and Pets say NO” photo campaign is the latest addition to the campaign’s efforts to raise awareness about VAW by getting the global online community to “paint” the internet purple through social media. Participants do so using ‘Paint It Purple’ twibbons, buttons, banners, avatars, blog posts and YouTube videos where they step up to say “NO” to VAW while wearing purple.

The campaign also raises funds for The Pixel Project and participating anti-VAW nonprofits worldwide via “Paint It Purple” parties and bake sales held by The Pixel Project, anti-VAW nonprofits, and grassroots groups. The bake sales and parties feature cupcakes with The Pixel Project’s signature purple-and-white ribbon signifying men and women working together to end VAW.

The “Paint It Purple” 2012 bake sales in conjunction with local anti-VAW nonprofits and independent bakeries will be held in 5 cities in 3 countries. Anti-VAW nonprofits and charities benefiting from this year’s bake sales include: All Women’s Action Society (Kuala Lumpur, Malaysia), Abused Women’s Aid In Crisis (Anchorage, AK, USA), YWCA Pierce County (Tacoma, WA, USA) and Coventry Rape and Sexual Abuse Centre (Coventry, UK). In Denver, CO, the bake sale is coordinated by the National Coalition Against Domestic Violence and funds raised will be put towards supporting the Celebrity Male Role Model Pixel Reveal campaign which will be launched in 2013 in benefit of NCADV and a number of other anti-VAW nonprofits.

Cupcake picture courtesy of Bisou Bake Shop, Kuala Lumpur

This year, The Pixel Project also welcomes 5 independent Paint It Purple Ambassador Bakeries on board including Corina Bakery (Tacoma, WA), Superstar Pastry Design (Anchorage, AK), Cake Crumbs (Denver, CO), Two Cousins Bakery (Coventry, UK) and Bisou Bake Shop (Kuala Lumpur, Malaysia).

Ms Yau said: “By making “Paint It Purple” a fun, creative and inclusive campaign that anyone can become involved with, we hope to further galvanise widespread support for action to end gender-based violence which continues to affect millions of women and girls worldwide.“

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For further information about “Paint It Purple”:

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a volunteer-led nonprofit organisation whose mission is to taking fund-and-awareness raising for the cause to end violence against women into the 21st Century by delivering innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is to turbo-charge global awareness about VAW using social media while raising US$1 million for the U.S.A.’s National Coalition Against Domestic Violence and other anti-VAW nonprofits by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

The 3rd Annual “Paint it Purple” Campaign: Registration Now Open for Paint It Purple Parties and Bake Sales!

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7 July 2012: The Pixel Project, the award-nominated global volunteer-led online nonprofit working to end Violence Against Women (VAW) worldwide, is pleased to announce that registration is now open for anti-VAW nonprofits, anti-VAW activists and community/grassroots groups who wish to hold “Paint It Purple” parties and bake sales as part of the third annual global “Paint It Purple” campaign. Registration will be open from 7 July 2012 – 7 November 2012.

Regina Yau, Founder and President of The Pixel Project, said: “We are mindful of the busy schedules of anti-VAW nonprofits, activists and cupcakeries. So beginning from this year, we will open the registration period in early July, which is approximately 3 months ahead of the campaign launch. This will give anyone getting on board the campaign a head start with getting their parties and bake sales organised.”

“Paint It Purple” parties and bake sales are held by The Pixel Project, VAW nonprofits, and grassroots groups to raise funds for The Pixel Project and participating VAW nonprofits worldwide. Cupcakes sold are decorated with The Pixel Project’s signature purple-and-white ribbon signifying men and women working together to end VAW.

As with previous years, this year’s campaign proper will kick off Domestic Violence Awareness Month on 1 October and run until 24 November 2011 which is the eve of International Day of Elimination of VAW and the 16 Days of Activism Against Gender-based Violence campaign. Registered participants hold their parties and bake sales at any point during the campaign period.

Ms Yau said: “This is a fun, creative and inclusive campaign that anyone can become involved with, and we hope it will continue to galvanise widespread support for action to end gender-based violence which continues to affect millions of women and girls worldwide. We have some exciting new stuff in store for this year’s campaign which we will be sharing with everybody as this year’s campaign gets closer, so stay tuned.“

  • To download the registration pack for both official and private Paint It Purple parties, click here.
  • To download the registration pack for Paint It Purple bake sales, click here.

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About The Pixel Project

The Pixel Project is a volunteer-led nonprofit organisation whose mission is to taking fund-and-awareness raising for the cause to end violence against women into the 21st Century by delivering innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is to turbo-charge global awareness about VAW using social media while raising US$1 million for the U.S.A.’s National Coalition Against Domestic Violence and Malaysia’s Women’s Aid Organisation by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

For further information about the campaign, please contact the “Paint It Purple” team via the contact form: http://paintitpurple.thepixelproject.net/contact/

For further information about The Pixel Project, visit www.thepixelproject.net